Foster's Group Limited today officially launched a new company name and corporate identity aimed at better reflecting the growing breadth of Foster's business interests which now span beer, wine, leisure and entertainment, spirits and residential property.
The launch of the new company name and identity follows approval from Foster's shareholders at a general meeting on 27th of May, 2001 to change the group's name from Foster's Brewing Group Limited to Foster's Group Limited.
Foster's President and CEO, Ted Kunkel, said, "Foster's is a uniquely balanced, multi product premium branded beverage company with the right mix of cash flow and growth businesses in its portfolio."
"As such, it is appropriate for Foster's to have a company name and identity which preserves the group's 110-year beer heritage but also pays tribute to the business mix going forward."
"Today we are launching more than a name, we are introducing a new identity for the group, one that clearly demonstrates our aspirations to grow as a global premium branded beverage player," he said.
Foster's new corporate identity is represented by three glasses which are intended to make an instant visual reference to the group's diverse business activities.
The adopted tagline, 'Inspiring Global Enjoyment', acknowledges the core of what Foster's is about. Whether through beer, wine, leisure and hospitality, spirits or property, Foster's premium product offerings aim to inspire enjoyment.
Foster's new company name, Foster's Group Limited, and corporate identity are effective immediately. The group's ASX 'ticker' code will change from FBG to FGL on Tuesday, 3rd July, 2001.
Further information:
Lisa Keenan
Tel: +61 9633 2233
Email: lisa.keenan@fostersgroup.com
